National Tourism Program
Background
The Ministry of Tourism and International Transport, on behalf of the Government of Barbados, is serving as the Executing Agency for the National Tourism Program. The Program is for five (5) years and was jointly designed by the Ministry and the Inter-American Development Bank (IDB). It is being financed with a US $20M loan from the IDB. The National Tourism Program forms part of the 2014-2018 IDB Country Strategy for Barbados, which was designed to address economic and social vulnerabilities affecting Barbados.
General Objective
The National Tourism Program was designed to reinvigorate Barbados’ tourism industry, with an emphasis on raising tourism receipts.
Specific Objectives
The specific objectives of the National Tourism Program are to increase:
- tourist expenditures on heritage and cultural products; and
- the digital visibility of Barbados in the tourism market.
Program Components
To realise these objectives, the Program has been divided into the following two components:
- Component 1 – New Tourism Products, will realise the creation of new cultural heritage tourism products as a means of diversifying and improving Barbados’ tourism product; and
- Component 2 – Strengthening Digital Marketing, will realise an update and improvement to the marketing strategies utilised to market Barbados generally and the new cultural heritage tourism products created specifically under Component 1. This will include a special emphasis on the use of digital marketing, in collaboration with the private sector.
Project Execution Unit
A Project Execution Unit has been created within the Ministry of Tourism and International Transport, to ensure the successful implementation of the National Tourism Program. This Unit is headed by a Project Co-ordinator, who is supported by a core team comprising a Procurement Specialist, Product Specialist, Financial Specialist and an Administrative Officer.
Contact Us
- E-mail address: tourismpeu@tourism.gov.bb
- Mailing address: Project Execution Unit
National Tourism Program
Ministry of Tourism and International Transport
4th & 5th Floors
One Barbados Place
Warrens
St. Michael BB12001
Barbados - Telephone number: (246) 535-7500
- Fax number: (246) 535-3342