|Tourism, Education, Awareness & Me (T.E.A.M)|
To further reinforce the local tourism awareness drive, the Ministry of Tourism (MOT), the Barbados Hotel and Tourism Association (BHTA) and the Barbados Tourism Authority (BTA), came together under the banner T.E.A.M (Tourism, Education, Awareness and Me) with the intention of collaborating on a number of education, training and awareness projects. TEAM embodies all that the Ministry is seeking to accomplish through these programmes, that is, the development of the tourism industry’s human resources in a collaborative and comprehensive manner.
Within the Ministry of Tourism, the T.E.A.M programme has continued with a two-pronged approach: Awareness and Training.
The Awareness component of the programme aims to sensitise and educate Barbadians about the important role which tourism plays in the country. In addition, the programme aims to demonstrate how Barbadians can become involved in the industry. The TEAM Awareness programmes are as follows:
Local Awareness Television Promos
In an effort to educate the general public about the importance and benefits of tourism to all Barbadians, the Ministry of Tourism formulated a local television publicity campaign, as part of its Tourism Education Awareness and Me (TEAM) programme.
Tourism Newsletters for Primary School Pupils
The Caribbean Tourism Organization (CTO) has an on-going regional newsletter project for primary school pupils. This newsletter, called ‘Making Waves,’ is published quarterly and is printed in English, Spanish, French and Dutch. Approximately 100 copies of this newsletter are distributed to each member country along with a CD that contains the information published in the newsletter. In turn each member reproduces this newsletter and distributes them to all primary school pupils as part of the country’s tourism awareness programme.
This colourful four-page newsletter which is very child friendly, features all aspects of the tourism product such as the foods of the Caribbean, the cruise industry, airlines, the accommodation sector, sites and attractions and amenities in creative and interactive fashions.
World Tourism Day
Every year, World Tourism Day is celebrated on September 27th internationally. The main purpose of this day is to foster awareness among the international community regarding the importance of tourism and its social, cultural, political and economic values.
• Erection of banners at strategic locations;
• Picture Quiz and Message from the Minister of Tourism in both local daily newspapers;
• Infomercials through Government Information Service;
• Television clips on various persons who have benefited from the tourism industry;
• Lectures given by tourism professionals;
• Art & Craft Exhibitions;
• Promotional interviews on Caribbean Broadcasting Corporation’s Chat Room and Morning Barbados programmes; and
• Voice of
The T.E.A.M Training programme has traditionally targeted Customs and Immigration Officers, the Royal Barbados Police Force, private and public Security Officers, National Conservation Commission Rangers, Wardens and Lifeguards and other public officers. Given the increasing importance of human resources and the Government’s millennium goals, special attention will be paid to expanded programmes for the targeted sectors, as well as the general public.
To realise these goals, the following programmes have been implemented:
Tourism Awareness and Information for the Royal
This programme aims to provide the members of the Royal Barbados Police Force with the information necessary to assist them in their interactions with the tourism industry. The programme also serves to highlight the critical role which they play in the safety and security of tourists and locals alike.
Tourism Awareness, Safety & Security and Service Excellence for Senior and Frontline Security Officers
This programme aims to provide an understanding of the role of security personnel in the tourism industry along with an appreciation of the tourism industry and the contribution that it makes to the economy of
Tourism Awareness & Customer Service for Customs Officers
During the financial years 2001 to 2003, the Ministry undertook a research and training programme which involved an in-depth study of the Department and the development of a customised Tourism Customer Service Strategies Programme for the Customs Department. This programme is now aimed at transferring the management and delivery of the Customer Service Strategies Programme to the Customs and Excise Department.
Tourism Awareness & Customer Service for Immigration Officers
With the success of the Tourism Customer Service Strategies Programme first conducted within the Customs and Excise Department, a decision was taken to execute the programme within the Immigration Department. It is hoped that this programme will be executed in this department but meanwhile, Tourism Awareness and Customer Service Programmes are being delivered to this Department.
Tourism Awareness & Customer Service for Attractions
This is a new programme which will address the concerns of the visiting and local public about the quality of service received when visiting local attractions. Its purpose will be to assist those persons employed at these attractions with the development of a winning attitude which would improve the quality of service received.
Ministry of Tourism
"Encouraging Sustainable Tourism Development"